We were pioneers among Indian chemical companies to see tremendous value in investing in research & development (R&D). Our early investments in R&D, beginning decade ago, enabled us to make technology our key differentiator and develop a basket of robust products for diverse markets across the world. Our core strength lies in our ability to excel in developing chemicals and technologically complex products through focused teams in formulations, process chemistry and analytical development. We have the capability to deliver quality products within established timelines, at low costs and without compromising on quality. Our scientists work closely with our business development team to generate innovative concepts and ideas, exploiting the market needs. We invest around 7-8 per cent of our revenues annually in research. Even as we focus on developing new technologies, we continuously monitor research efficiency. Our R&D productivity ranks among the highest for Indian generic companies.